Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide shall have no consequences. This shall apply only to the extent that no indication to the contrary is given in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Contact

Responsible/Data protection officer
Contact us if you wish. The person responsible for data processing is: actoVent GmbH, Daimlerstraße 1, 71384 Weinstadt Germany, +49 711 4804800, [email protected]

You can reach our data protection officer directly at: [email protected]

Initiative contact of the customer by e-mail
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the treatment and answer of your contact inquiry.
If the contact serves the execution of pre-contractual measures (e.g. consultation with purchase interest, offer preparation) or concerns an already closed contract between you and us, this data processing takes place on basis of the art. 6 exp. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 Para. 1 lit. f DSGVO based processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves the execution of pre-contractual measures (e.g. consultation with purchase interest, offer preparation) or concerns an already closed contract between you and us, this data processing takes place on basis of the art. 6 exp. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 Para. 1 lit. f DSGVO based processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Advertising

Use of your personal data for the sending of postal advertising
We use your personal data (name, address), which we have received in the context of the sale of a product or service, to send you postal advertising, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to do so will result in the inability to enter into a contract.
The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of the e-mail address for sending newsletters
We will use your e-mail address, irrespective of the execution of the contract, exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can unsubscribe at any time by using the appropriate link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Advertising tracking analysis

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing is for the purpose of analysing this website and its visitors and for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The following information, among others, may be collected: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which allow an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no EU Commission adequacy decision for the USA. The data transfer is carried out, among others, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government agencies have access to your data. Your information may be linked by Google to other information, such as your search history, personal accounts, usage data from other devices, and any other information Google may have about you.
IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information on terms of use and privacy, please see https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Thereafter, we are responsible in particular for complying with the information obligations under Articles 13, 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the Service, and for complying with the obligations under Articles 33, 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland has the responsibility to enable data subject rights under Art. 15 – 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Meta Platforms Ireland’s obligations under the Joint Processing Agreement.
The application serves the purpose of targeting visitors to the website with interest-based advertising on the social network Facebook. For this purpose, Facebook’s remarketing tag was implemented on the website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the Facebook social network, you are then shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation. You can deactivate the “Custom Audiences” remarketing function here.
For more information about the collection and use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

HubSpot
We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing. We use all collected information exclusively to optimize our marketing. All information we collect is subject to this Privacy Policy. HubSpot is a software company from the USA with a branch in Ireland.
Contact: HubSpot 2nd Floor, 30 North Wall Quay Dublin 1, Ireland , Phone: +353 1 5187500

The information includes:

– Content management (website and blog)
– E-mail marketing (newsletters and automated mailings, e.g. to provide downloads)
– Social Media Publishing & Reporting
– Reporting (e.g. traffic sources, accesses, etc. …)
– Contact management (e.g. user segmentation & CRM)
– Landing pages and contact forms

Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, we have concluded standard data protection clauses with the provider pursuant to Art. 46 Para. 2 lit. c GDPR agreed. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe.

– Privacy Policy of HubSpot more…
– HubSpot regarding EU data protection regulations more…
– HubSpot used cookies you will find more and more

Use of the LinkedIn Insight tag
We use the LinkedIn Insight tag of LinkedIn Ireland Unlimited Company (Attn: Legal Dept., Wilton Plaza, Wilton Place, Dublin 2, Ireland; “LindedIn”) on our website for conversion tracking (visit action evaluation) as well as for retargeting (playing personalized ads).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and allows the following data to be collected for this cookie: metadata such as IP address, timestamp, and page events (e.g. page views). These cookies have a limited validity. If you visit certain pages of our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to that page.
The LinkedIn Insight tag also allows LinkedIn to collect data about visits to our website, including URL, referrer URL, IP address, device and browser properties (user agent), and timestamp. This data is transferred to LinkedIn, encrypted, IP addresses are shortened, and LinkedIn members’ direct IDs are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted by LinkedIn within 90 days.
LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports on website audience and ad performance. LinkedIn members can specify the use of their personal data for advertising purposes in their account settings.
The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
You can prevent the use of cookies by third parties by using recognized opt-out web page, for example. at https://www.networkadvertising.org/choices/ or www.aboutads.info/choices and implement the further information on opting out mentioned there.
For more information on cookies and LinkedIn’s privacy policy, please visit: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy.

Plug-ins and other

Use of social plug-ins
We use plug-ins of social networks on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the social network providers and the plug-in is displayed on the page by notifying your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for users who are not registered or logged in. If you are connected to one or more of your social network accounts at the same time, the collected information may also be associated with your respective profiles. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
The social networks named below are integrated into our website by means of social plug-ins. For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Thereafter, we are responsible in particular for complying with the information obligations under Articles 13, 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the Service, and for complying with the obligations under Articles 33, 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland has the responsibility to enable data subject rights under Art. 15 – 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Meta Platforms Ireland’s obligations under the Joint Processing Agreement.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://www.facebook.com/legal/EU_data_transfer_addendum.
For more information about the collection and use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

LinkedIn of LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.

Use of GoogleMaps
We use the GoogleMaps embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The function enables the visual display of geographical information and interactive maps. In doing so, Google also collects, processes and uses data of the visitors of the websites when calling up the pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, inter alia, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
For more information on the collection and use of data by Google, please refer to Google’s privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

YouTube use
We use the YouTube video embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Enhanced privacy mode” option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video, information about it is transmitted to YouTube and stored there. Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, inter alia, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
For more information about the collection and use of data by YouTube and Google, about your rights in this regard and options for protecting your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Use Vimeo
We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) for the integration of videos of the portal “Vimeo”.
If you call up pages of our website that are provided with such a plug-in, a connection is established to the servers of Vimeo and the plug-in is displayed on the page by notifying your browser. This transmits to the servers of Vimeo both your IP address and the information about which of our pages you have visited.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of our website and the legitimate interest of Vimeo in market analysis and in improving its services in a needs-based and targeted manner. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
If you do not want Vimeo to assign the collected information directly to your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection as well as on the further use and processing of the data by Vimeo, as well as on your rights in this regard and options for protecting your privacy, please refer to Vimeo’s privacy policy: https://vimeo.com/privacy

Data subject rights and storage period

retention period

Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Articles 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability.
Furthermore, according to Art. 21 para. 1 DSGVO the right to object to processing based on Art. 6 (1) DSGVO. 1 f DSGVO, as well as against processing for the purpose of direct marketing.

Right of appeal to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 10.01.2022