Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide shall have no consequences. This shall apply only to the extent that no indication to the contrary is given in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Contact

Responsible party/data protectionofficer
Contact us on request. The controller responsible for data processing is: actoVent GmbH, Daimlerstraße 1, 71384 Weinstadt Germany, +49 711 4804800, [email protected]

You can contact our data protection officer directly at: [email protected]

Proactive contact by the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 Para. 1 lit. f DSGVO based processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you provide it. The data processing serves the purpose of establishing contact.
If the establishment of contact serves the implementation of pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 Para. 1 lit. f DSGVO based processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Advertising

Use of your personal data for sending postal advertising
We use your personal data (name, address), which we have received as part of the sale of a product or service, to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising the objection can be found in the imprint.

Use of e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can unsubscribe at any time by using the appropriate link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Use of Brevo (formerly Sendinblue)
We use the service of Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin; “Brevo”) for sending newsletters as part of order processing.
We pass on the information you provide during newsletter registration (email address, first name and surname if applicable) to Brevo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the email newsletters sent contain a 1×1 pixel graphic (tracking pixel) and/or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, your personal data such as IP address, browser type and device as well as the time of opening may also be collected. This data can be used to create user profiles under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical analysis to improve newsletter campaigns.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you.
You can find more information and Brevo’s privacy policy at: https://www.brevo.com/de/legal/privacypolicy/.

Advertising tracking analysis

Use of Google Analytics
We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The following information, among others, may be collected: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no EU Commission adequacy decision for the USA. The data transfer is carried out, among others, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.
IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Thereafter, we are responsible in particular for complying with the information obligations under Articles 13, 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the Service, and for complying with the obligations under Articles 33, 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 – 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects Meta Platforms Ireland’s obligations under the Joint Processing Agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network. For this purpose, Facebook’s remarketing tag was implemented on the website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. f GDPR on the basis of our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation. You can deactivate the remarketing function “Custom Audiences” here.
For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

HubSpot
We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing. We use all collected information exclusively to optimize our marketing. All information we collect is subject to this Privacy Policy. HubSpot is a software company from the USA with a branch in Ireland.
Contact: HubSpot 2nd Floor, 30 North Wall Quay Dublin 1, Ireland , Phone: +353 1 5187500

The information includes:

– Content management (website and blog)
– Email marketing (newsletter and automated mailings, e.g. to provide downloads)
– Social media publishing & reporting
– Reporting (e.g. traffic sources, hits, etc. …)
– Contact management (e.g. user segmentation & CRM)
– Landing pages and contact forms

Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, we have concluded standard data protection clauses with the provider pursuant to Art. 46 Para. 2 lit. c GDPR agreed. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe.

– HubSpot’s privacy policy more…
– HubSpot with regard to EU data protection regulations more…
– HubSpot cookies used more and more

Use of the LinkedIn Insight Tag
On our website, we use the LinkedIn Insight Tag of LinkedIn Ireland Unlimited Company (Attn: Legal Dept, Wilton Plaza, Wilton Place, Dublin 2, Ireland; “LindedIn”) for conversion tracking (visitor action evaluation) and retargeting (display of personalized advertisements).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the collection of the following data for this cookie: metadata such as IP address, timestamp and page events (e.g. page views). These cookies have a limited validity. If you visit certain pages of our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to this page.
The LinkedIn Insight tag also allows LinkedIn to collect data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent) and timestamp. This data is transferred to LinkedIn, encrypted, IP addresses are shortened, and LinkedIn members’ direct IDs are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted by LinkedIn within 90 days.
LinkedIn does not share any personal data with us, but only provides summarized reports on the website target group and ad performance. LinkedIn members can specify the use of their personal data for advertising purposes in their account settings.
The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
You can prevent the use of cookies by third parties by using recognized opt-out web page, for example. at https://www.networkadvertising.org/choices/ or www.aboutads.info/choices and implement the further information on opting out mentioned there.
You can find more information on cookies and LinkedIn’s privacy policy at: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy.

Plug-ins and other

Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing the advertising of our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the social network provider and the plug-in is displayed on the page by notifying your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for users who are not registered or logged in. If you are connected to one or more of your social network accounts at the same time, the collected information may also be associated with your respective profiles. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
The social networks listed below are integrated into our website by means of social plug-ins. For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Thereafter, we are responsible in particular for complying with the information obligations under Articles 13, 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the Service, and for complying with the obligations under Articles 33, 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 – 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects Meta Platforms Ireland’s obligations under the Joint Processing Agreement.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.
For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

LinkedIn of LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses the data of visitors to the websites when they access the pages in which GoogleMaps maps are embedded.
Your data may also be transmitted to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can find more information on the collection and use of data by Google in Google’s privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Enhanced privacy mode” option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video, information about it is transmitted to YouTube and stored there. Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Use of Vimeo
We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) for the integration of videos of the portal “Vimeo”.
If you call up pages of our website that are provided with such a plug-in, a connection is established to the servers of Vimeo and the plug-in is displayed on the page by notifying your browser. This transmits both your IP address and the information about which of our pages you have visited to the Vimeo servers.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transmitted to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of our website and the legitimate interest of Vimeo in market analysis and in improving its services in a needs-based and targeted manner. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
If you do not want Vimeo to assign the collected information directly to your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection and further use and processing of the data by Vimeo, as well as your rights and options for protecting your privacy, please refer to Vimeo’s privacy policy: https://vimeo.com/privacy

Data subject rights and storage period

retention period

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to data portability under Art. 21 (1) GDPR. 1 DSGVO the right to object to processing based on Art. 6 (1) DSGVO. 1 f DSGVO, as well as against processing for the purpose of direct marketing.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object, on grounds relating to your particular situation, at any time to such processing with effect for the future.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 10.01.2022